We are a branding agency focusing on food and beverages. You reach to us when you need to create a brand from scratch. Or to apply market-dictated changes to an existing brand. We believe that each product has charisma and uniqueness. All you need is to reveal them as deliciously and effectively as possible.
It is on the shelves of the supermarket, far away from TV reels and billboards, where the main battle for the buyer is in full swing. Decisions are made in a flash. And bam! one brand makes it to the basket, while the others do not stand any chance. Differences in branding, in design, in packaging – or in everything! – are the real gamechangers when it comes to creating for food industry. Hundreds and thousands of rules apply there. We know them all, and we can help you play by them. Or break them all.
Colors, pictures, fonts, tabs, and shapes can speak for a brand louder than words. When in synergy, they create a wholesome picture in the consumer’s head, which we call the Universe of the brand.
Each and every brand has its place in the market. You can search for it at random, by trial and error, but it is much more practical to develop positioning in advance, before launching your brand.
Brands interact with the audience mainly through communications. Those doesn’t have to include TV reels or outdoor advertising. Sometimes a smart digital campaign, collaboration with a famous person or sponsorship can be much more effective.
Brands, just like us, live their own lives. And there is room for change there, too. Clever changes in packaging and communication can transform the life of a brand for the better. And with it the life of the whole marketing team.
In search of their style, brands often come to the need to take photos. After all, image banks do not necessarily offer interesting angles or extraordinary serving. This is where we cut in with our food stylists, our photo lights, several cameras, a set of special optics ... and create tasty food magic. In general, if you have a clear brief or idea that you want to embody in the photo, we will be happy to do something appetizing together.
There are many tricks in the food universe to help your brand develop its style and become recognizable. Even before the person looked at your logo.
No one considers social networks silly entertainment, nowadays they became full-fledged media. And this media deserves to have high-quality, well-thought-out, and unique content.
Photoshoot for food is impossible without a food stylist who will help to show the best sides of the product. They provide cooking tips for the shooting, selection of props, development of recipes and serving ideas.
Technical management is inevitable and as important as creative one. It includes coordination, estimates, timings, team selection, and document management.
Shooting a tasty food video is not a piece of cake. Food can be as capricious as some actors! And while you can bargain with the actor, all the diplomacy fails with cheese that simply does not want to melt nicely in the shot. We know how to shoot food. How to drop it, cut it, pour it - to make the audience crave for more.
If you’re out of ideas – come to us. We can not only work on the brief, but create one together with you.
If you already have a plan, idea or reference, we will be able to put it into life. Or come up with something better.
To make people recognize all of your brand’s videos instantly.
Yes, we love food. Moreover, we are sure that food loves us back. We feel happy accidentally seeing someone take the packaging we created, from the supermarket shelf. We believe that products in smartly designed packaging taste better. We are tormented by jealousy when a brand dumps us for another agency. We argue about trends in food identity, but we know very well why some of them will never become popular.
We are Andrii, Olya, and Ruslan. And a whole team of like-minded people that you will meet in the process.
