{"id":39,"date":"2021-11-06T20:12:38","date_gmt":"2021-11-06T20:12:38","guid":{"rendered":"https:\/\/www.foodentica.com\/?page_id=39"},"modified":"2022-02-14T10:49:23","modified_gmt":"2022-02-14T10:49:23","slug":"home","status":"publish","type":"page","link":"https:\/\/www.foodentica.com\/en\/","title":{"rendered":"home"},"content":{"rendered":"
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\n \n We are a branding agency focusing on food and beverages. You reach to us when you need to create a brand from scratch. Or to apply market-dictated changes to an existing brand. We believe that each product has charisma and uniqueness. All you need is to reveal them as deliciously and effectively as possible. \n <\/p>\n \n\n \n\n \n \n \"\"\n \n \n \n\n <\/a>\n\n \n\n <\/div>\n <\/div>\n\n\n\n\n \n\n\n\n

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Tasty Mayo. Packaging design <\/div> \n Browse cases<\/a>\n\n <\/div>\n \n \"\" \"\" \n <\/div>\n <\/div>\n <\/div>\n\n \n\n\n
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BABY LOU. Packaging design <\/div> \n Browse cases<\/a>\n\n <\/div>\n \n \"\" \"\" \n <\/div>\n <\/div>\n <\/div>\n\n \n\n\n
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HOP, AND READY!\u2028 Creating the brand <\/div> \n Browse cases<\/a>\n\n <\/div>\n \n \"\" \"\" \n <\/div>\n <\/div>\n <\/div>\n\n \n\n\n
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BABY LOU. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043f\u0430\u043a\u043e\u0432\u0430\u043d\u043d\u044f <\/div> \n Browse cases<\/a>\n\n <\/div>\n \n \"\" \"\" \n <\/div>\n <\/div>\n <\/div>\n\n \n\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n \n\n\n\n
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FOOD IDENTITY<\/div>\n <\/div>\n<\/div>\n\n\n \n\n\n\n
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\n \n It is on the shelves of the supermarket, far away from TV reels and billboards, where the main battle for the buyer is in full swing. Decisions are made in a flash. And bam! one brand makes it to the basket, while the others do not stand any chance. Differences in branding, in design, in packaging \u2013 or in everything! \u2013 are the real gamechangers when it comes to creating for food industry. Hundreds and thousands of rules apply there. We know them all, and we can help you play by them. Or break them all. \n <\/p>\n \n\n \n\n \n \n \"\"\n \n \n \n\n <\/a>\n\n \n\n <\/div>\n <\/div>\n\n\n\n\n \n\n\n\n \n \n

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01<\/div>\n
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Branding<\/div>\n \"\"\n \"\"\n <\/div>\n

Colors, pictures, fonts, tabs, and shapes can speak for a brand louder than words. When in synergy, they create a wholesome picture in the consumer\u2019s head, which we call the Universe of the brand. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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02<\/div>\n
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Positioning<\/div>\n \"\"\n \"\"\n <\/div>\n

Each and every brand has its place in the market. You can search for it at random, by trial and error, but it is much more practical to develop positioning in advance, before launching your brand. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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03<\/div>\n
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Communication <\/div>\n \"\"\n \"\"\n <\/div>\n

\u0411\u0440\u0435\u043d\u0434\u0438 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e\u0442\u044c \u0456\u0437 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c\u0443 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439. \u0426\u0435 \u043d\u0435 \u043e\u0431\u043e\u0432’\u044f\u0437\u043a\u043e\u0432\u043e \u0432\u0456\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u0438 \u0430\u0431\u043e \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0456\u043d\u043e\u0434\u0456 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u0430 \u0434\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f, \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u044f \u0437 \u0432\u0456\u0434\u043e\u043c\u043e\u044e \u043b\u044e\u0434\u0438\u043d\u043e\u044e \u0430\u0431\u043e \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u043c\u0438. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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04<\/div>\n
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Rebranding and redesign<\/div>\n \"\"\n \"\"\n <\/div>\n

Brands, just like us, live their own lives. And there is room for change there, too. Clever changes in packaging and communication can transform the life of a brand for the better. And with it the life of the whole marketing team. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n \n\n\n\n\n \n\n\n

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all design<\/div>\n <\/a>\n\n \n
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Beehive. Packaging update
browse<\/i><\/div>\n <\/a> \n
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\u201cRoshen\u201d rebranding
browse<\/i> <\/div>\n <\/a> \n\n \n \"\" \n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n \n \n \n \n\n
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Tasty Mayo. Packaging design
browse<\/i><\/div>\n <\/a> \n \n \"\" \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n \n \n \n \n \n\n \n
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\u201cBaby Lou\u201d branding
browse<\/i><\/div>\n <\/a> \n\n \n \"\" \n\n <\/div>\n\n
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\u201cHOP, AND READY!\u201d branding
browse<\/i><\/div>\n <\/a> \n\n \n \"\" \n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n \n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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\n BROWSE ALL DESIGN<\/a>\n <\/div>\n<\/div>\n\n\n\n\n\n\n
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PHOTO PRODUCTION<\/div>\n <\/div>\n<\/div>\n\n\n \n\n\n\n
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\n \n \u0423 \u043f\u043e\u0448\u0443\u043a\u0430\u0445 \u0441\u0432\u043e\u0433\u043e \u0441\u0442\u0438\u043b\u044e \u0431\u0440\u0435\u043d\u0434\u0438 \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043e \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0441\u0442\u0456 \u0444\u043e\u0442\u043e\u0437\u0439\u043e\u043c\u043a\u0438. \u0410\u0434\u0436\u0435 \u0431\u0430\u043d\u043a\u0438 \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u044c \u0447\u0430\u0441\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u043e\u0445\u0432\u0430\u043b\u0438\u0442\u0438\u0441\u044f \u0446\u0456\u043a\u0430\u0432\u0438\u043c\u0438 \u0440\u0430\u043a\u0443\u0440\u0441\u0430\u043c\u0438 \u0430\u0431\u043e \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u043c \u0441\u0435\u0440\u0432\u0456\u0440\u0443\u0432\u0430\u043d\u043d\u044f\u043c. \u0422\u043e\u043c\u0443 \u043c\u0438 \u0431\u0435\u0440\u0435\u043c\u043e \u0441\u0432\u043e\u0457\u0445 \u0444\u0443\u0434-\u0441\u0442\u0438\u043b\u0456\u0441\u0442\u0456\u0432, \u0441\u0432\u043e\u0454 \u0444\u043e\u0442\u043e-\u0441\u0432\u0456\u0442\u043b\u043e, \u043a\u0456\u043b\u044c\u043a\u0430 \u043a\u0430\u043c\u0435\u0440, \u043d\u0430\u0431\u0456\u0440 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0457 \u043e\u043f\u0442\u0438\u043a\u0438… \u0456 \u0441\u0442\u0432\u043e\u0440\u044e\u0454\u043c\u043e \u0457\u0441\u0442\u0456\u0432\u043d\u0443 \u043c\u0430\u0433\u0456\u044e. \u0417\u0430\u0433\u0430\u043b\u043e\u043c, \u044f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u0454 \u0447\u0456\u0442\u043a\u0438\u0439 \u0431\u0440\u0438\u0444 \u0430\u0431\u043e \u0437\u0430\u0434\u0443\u043c, \u044f\u043a\u0438\u0439 \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0432\u0442\u0456\u043b\u0438\u0442\u0438 \u0443 \u0444\u043e\u0442\u043e, \u043c\u0438 \u0431\u0443\u0434\u0435\u043c\u043e \u0440\u0430\u0434\u0456 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0449\u043e\u0441\u044c \u0430\u043f\u0435\u0442\u0438\u0442\u043d\u0435 \u0440\u0430\u0437\u043e\u043c. \n <\/p>\n \n\n \n\n \n \n \"\"\n \n \n \n\n <\/a>\n\n \n\n <\/div>\n <\/div>\n\n\n\n\n \n\n\n\n \n \n

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01<\/div>\n
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Holistic
food-image<\/div>\n \"\"\n \"\"\n <\/div>\n

There are many tricks in the food universe to help your brand develop its style and become recognizable. Even before the person looked at your logo. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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02<\/div>\n
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Creating
insta content<\/div>\n \"\"\n \"\"\n <\/div>\n

No one considers social networks silly entertainment, nowadays they became full-fledged media. And this media deserves to have high-quality, well-thought-out, and unique content. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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03<\/div>\n
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Food-styling <\/div>\n \"\"\n \"\"\n <\/div>\n

Photoshoot for food is impossible without a food stylist who will help to show the best sides of the product. They provide cooking tips for the shooting, selection of props, development of recipes and serving ideas. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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04<\/div>\n
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Photography
management<\/div>\n \"\"\n \"\"\n <\/div>\n

Technical management is inevitable and as important as creative one. It includes coordination, estimates, timings, team selection, and document management. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n \n\n\n\n\n \n\n\n

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all photo<\/div>\n <\/a>\n\n \n
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\u201cTorchyn\u201d ketchup
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\u201cSMK\u201d calendar
browse<\/i><\/div>\n <\/span> \n\n \n \"\" \n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n \n \n \n \n\n
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Dessert
browse<\/i><\/div>\n <\/span> \n \n \"\" \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n \n \n \n \n \n\n \n
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\u201cSvitoch\u201d
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\u201cTorchyn\u201d sweet chilli
browse<\/i><\/div>\n <\/span> \n\n \n \"\" \n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n \n \n \n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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VIDEO PRODUCTION<\/div>\n <\/div>\n<\/div>\n\n\n \n\n\n\n
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01<\/div>\n
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Video concept<\/div>\n \"\"\n \"\"\n <\/div>\n

If you\u2019re out of ideas \u2013 come to us. We can not only work on the brief, but create one together with you. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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02<\/div>\n
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Video content<\/div>\n \"\"\n \"\"\n <\/div>\n

If you already have a plan, idea or reference, we will be able to put it into life. Or come up with something better. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n

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03<\/div>\n
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Holistic
food-image<\/div>\n \"\"\n \"\"\n <\/div>\n

To make people recognize all of your brand\u2019s videos instantly. <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n \n\n\n\n\n \n\n\n

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browse
all video<\/div>\n <\/a>\n\n
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Torchyn Cook Taste. Series of recipes<\/div>\n <\/div>\n \n <\/span>\n\n
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